Marketing Essay Example | Topics and Well Written Essays - 3000 words - 2

Marketing - Essay Example outside of the marketing function impact upon marketing efforts. The report, takes the help of Sam’s Tailor, a fashion retailer in the Hong Kong market, to apply relevant methods of market analyses to the company’s marketing mix in order to determine the relationship between external market factors and other business units like finance, human resources and production, and their role in enforcing marketing efforts. ... The report will attempt to investigate all the above factors in relation to a fashion retailer in the Hong Kong retail market. It has to be noted that since the report is based on analysis of a fabricated situation in said market, whilst relevant background information is provided on the chosen company, an assumptive format will be employed when applying theory to the situation(s) explored. I.1 The organisation, Sam’s Tailors: Known as a tourist’s must visit enterprise, whether the tourist is a celebrity or a common person visiting Hong Kong, Sam’s tailors has earned a great reputation since its establishment in 1957 for providing high quality tailored suits for men and women. The company operates on the core traditions of quality and value for money. Their concept of the 24 hour suit has traditionally drawn many famous names like Bill Clinton, and Michael Palin, who in fact had a suit made within 24 hours whilst he was shooting his BBC travel documentary, Ã¢â‚¬Ë œAround the World in 80 Days’ (www.samstailor.biz; http://www.time.com/time/asia/2004/boa/boa_body_tailor.html). The current owner, Manu Melwani, son of the founder Sam Melwani, is very particular about maintaining strong relationships with past and present customers, as he thoroughly believes that a good tailor needs to know a lot about his customers. He travels extensively to Europe and America, where the majority of his clientele are, in order to understand more of their daily habits, personalities and public opinions about them to create suits tailor made for their image. The core competencies are the amount of research that goes into studying the behaviours of a considerably small but elite customer base, and a small corporate structure

Multicultural Field Experience Observation Reflection Report Personal Statement

Multicultural Field Experience Observation Reflection Report - Personal Statement Example The room also had a kitchen area which had equipment like; a vending machine, a refrigerator, a microwave, a sink, a countertop and a cabinet storage. The room had a playful feel to it through the different games on the site which the children engaged in. Utensils used by the children got washed in the sink, left to dry on the countertop and stored away safely in the cabinet. The vending machine was for soda beverages. The room was painted colorfully with an attractive color shade of yellow, blue and red. The colors provided the room with an exciting and welcoming feel which the children could associate with. Diversity The clientele at the YMCA was richly diverse in terms of religion, race and socioeconomic status. Their clientele got made up of black, white, Hispanic and Asian race. The socioeconomic gap was also wide, ranging from subsistent income to wealthy professionals. From my personal relations with some of the clientele, they ranged from dentists, doctors, business owners, t eachers to students. From the supervisor, it became clear to me that they had no clue what religious backgrounds their clientele got comprised of. They did not care or mind what religious affiliation they belonged to. The immense differences in race, religion, and socioeconomic backgrounds proved the sheer diversity present at the YMCA. Age level of students I observed children aged 5-12 years. This age group became mainly made up of elementary school going children comprising of both boys and girls. It provided the base for the majority of my observation group focus. The children were present in the observation room most of the time. Number of students The number of students I observed differed tremendously since I did not conduct the observation at once. I divided the number of hours of observation to two different days which were a Monday and two different Fridays. I conducted both these observation hours in the month of February. I observed the children on a Monday from 4:30 to7 :00pm. On the two Fridays, I observed them from 4:30 to 8:00pm. Time division during my observation hours led to the number of students, their gender, ages, and ethnicity substantially differing. This was so because I did not conduct the observation at one time. The children’s parents dropped off their kids in the room while they went to work out in the YMCA health facility. This proved another obstacle in determining the number of children in the room since the parents arrived at different hours. Population description The number of children I worked with at any time ranged from 5 to 16 children. During the observation, I would work with a minimum of 5 children at the center although the number could rise to 16 children depending on the time. The age group of the children ranged from 5-12 years although most of the children fell between 5 to 9 years. The children were of diverse racial backgrounds from blacks, whites, Hispanic and Asian origin. The children’s gender g ot comprised of both boys and girls. Gender was another example of diversification among the students. The girls outnumbered the boys by approximately 15% through my observation. Simply put, for every 1 boy among children aged between 5-9 years, there were 3 girls. The socioeconomic characteristics of the children ranged and varied significantly. I was able to conclude their socioeconomic backgrounds based on tactically questioning of adults working within the program and through my keen